Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song during the course of 6 months. It was a blend of reggaeton and pop that attracted attention to Latin music but as well reggaeton. Billboard's Top 100 in 2015 had two songs mostly of Spanish languages, while the year in 2016 there were four. The popularity of Despacito reached its peak in the year 2017. In 2020 there will be 41 primarily Spanish songs will make the Top 100. After Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began to collaborate with reggaeton performers. Drake and Bad Bunny were part of a team on MIA (2018) as did Madonna and Maluma. Madonna collaborated with Maluma on Medellin in the year 2019. From the beginning of the year 2020, some musicians from reggaeton felt dissatisfied with the direction the genre was shifting toward more mainstream. Rauw Alajandro is a participant in a fresh generation that aims to change the course. The group incorporated elements from different types of music and electronic.

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